Ow.ly is backed by a popular social media management platform Hootsuite. It makes the process of sharing URLs easy and makes the users able to track the visits against their short URLs as well. Ow.ly is a very useful URL shortening tool that is capable of shortening the length and space-consuming ULRs. The main highlighted features and functions of YOURLS are open source, entirely free, option for both private and public showing system, system for both custom and sequential URL keyword setting system, availability of bookmarklets to easily share the links with others, own stat system to view the reports of URL performance, terrific plugin for the management of URLs, fill jsnop support, user-friendly installer and many others. The main advantage of using YOURLS is that it makes the users able to set their short URLs according to the requirement of their brand and make these available at the public level. It offers users with more advanced features and functions instead of mainly depending upon the system of third parties and following their strict terms and conditions. Instead of using third-party services to create the short ULRs, it is important to run and manage your URL shorteners. That system of YOURLS makes the users able to deal with their long URLs and hyperlinks as they think most appropriate. YOURLS is a unique level of URL shortening service that contains a PHP script and make the users able to run and create their ULR shortening system.